'An artist collective is an initiative that is the result of a group of artists working together, usually under their own management, towards shared aims.'
Artists working within a collective are united by shared ideologies, aesthetics and, or, political beliefs.
In the early modern period, there were roughly two forms of art collective. Those who sought to bring about social change by cultural means like the futurists. They looked towards the future where they envisioned a radically new way of life. Others, like the dada artists, represented the psychological consequences of the loss of a pre-modern existence and reflected that in their art. They spoke for a collective group, in this case those mentally and physically scarred by the First World War.
Today, thanks to social media, art collectives have an extraordinary global reach, giving them the power to bring about change through direct action. Collectives today are about the present and how they can change society in the here and now.
- http://www.tate.org.uk/art/art-terms/c/collective
An arts collective is a group of artists, curators and supporters who work together to support and promote the work of every member of the collective. Usually this is through shared workspace and materials, marketing and promotional efforts, advocacy, and collaborative works. Everyone who is part of the collective jointly shares costs, benefits and risks.
WHAT DO I THINK?
I think a collective is where a group of artists come together who have a similar working pattern. They help to support eachother through not only artistic values but friendship. It's a network of friends who help each other through different situations. You can advertise your work together, or even set up an exhibition together, that way because of all the different work working together, it will gain a bigger audience.