For the Field Trip logo, we wanted to capture the essence of what our publication would be about but we didn't want people to think that we were just a publication about actual Field Trips. Or like an outdoor magazine. So we had to be careful when coming up with imagery for our logo because a lot of them made it seem like we were a nature publication. Although I have nothing against those, it's just not what we were going for.
In the end this is what we went for:
We decided to go with the flashlight because it still is inspired by our name 'Field Trip' as you use flashlights when going on adventures. But we also wanted it to be inspired by the fact that we were en'light'ening subjects. Shining the light on different themes and artwork. I think this was a clever way for us to tie in our name with what our publication is about.
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