SB1: lo siento studio

Lo Siento Studio is a graphic design studio specializing in Identity, Packaging & editorial directed by Borja Martínez. I found them because I am interested in how character illustration can be placed upon packaging and came across their proposed 'churro' packaging range. I am really in love with this packaging and think that it is something that inspires me to want to do the same.
The simple use of colours and cute characters is inviting so this is what makes it such a successful packaging.

It's not even just packaging that they are trying to create with this brand, but also merchandise that can come out of it due to it's character and playful nature. I think this is why using character in packaging can be so successful because it makes it endearing and a collectable so that people want to buy more.