PPP Evaluation

Final Presentation

Creative Report

Life's A Pitch

SB1: lo siento studio

Lo Siento Studio is a graphic design studio specializing in Identity, Packaging & editorial directed by Borja Martínez. I found them because I am interested in how character illustration can be placed upon packaging and came across their proposed 'churro' packaging range. I am really in love with this packaging and think that it is something that inspires me to want to do the same.
The simple use of colours and cute characters is inviting so this is what makes it such a successful packaging.

It's not even just packaging that they are trying to create with this brand, but also merchandise that can come out of it due to it's character and playful nature. I think this is why using character in packaging can be so successful because it makes it endearing and a collectable so that people want to buy more.

SB1: samuel youn

samuel youn is a 2D concept artist who I discovered recently. I was drawn in by his beautiful digital portraits. there's something about his style which is a mix of digital and realistic that is so interesting to me. as a budding digital artist it is something that i aspire to have the skills to make in the future.

the amount of personality and character that you get just from a simple headshot is really something special about his work. Using different facial features, expressions and poses he creates these personalities. For example, the first one seems sophisticated and aloof, looking away from you seemingly disinterested in you. Whereas the bottom one seems distracted, she's looking at you straight on but her eyes are somewhere else.

I really love this nature of his work.

creative report: final report